The 22 Immutable Laws Of Branding
by Al Ries,Laura Ries
ISBN 13: 9781861976055
Format: Paperback (192 pages) Publisher: Profile Books Published: 03 Apr 2000 Other Format: Illustrated, Paperback
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
ISBN 13: 9780060570156
Format: Illustrated (320 pages) Publisher: HarperBus Published: 27 Sep 2005
Marketing Warfare (MARKETING/SALES/ADV & PROMO)
by Al Ries,Jack Trout
ISBN 13: 9780070527263
Format: Paperback (224 pages) Publisher: McGraw Hill Published: 16 Dec 1997 Other Format: Hardcover, Paperback
The Fall of PR & the Rise of Advertising
by Stefan Engeseth,Al Ries
ISBN 13: 9789163307775
Format: Illustrated (206 pages) Publisher: Engeseth Publishing Published: 21 Jun 2009
The Fall of Advertising and the Rise of PR
ISBN 13: 9780060081997
Format: Illustrated (320 pages) Publisher: HarperBus Published: 07 Oct 2004 Other Format: Hardcover
Positioning: Wie Produkte und Unternehmen in gesättigten Märkten überleben
by Al Ries, Jack Trout, Lorenz Wied
ISBN 13: 9783800637904
Format: Hardcover Publisher: Vahlen Franz Gmbh Published: Jun 2012